Why do I need professional photos?
Professional photography makes a huge difference when selling your products online, not only do the photos encourage others to buy your products, placing them in an enticing scene but it also shows potential customers that you are a legitimate company that takes themselves seriously and willing to invest in the products.
So lets have a look at a few ways photography can help your business.
Product Photography
In the modern age we all use the internet to purchase, imagine expecting to buy a product without an image or even with a poor quality photo, they can look cheap un trustworthy. In this day and age the expectation for good quality photos is high and is vital for your online business, it can be the deciding factor on a sale or walk away.
Product photography tells a potential customer many important things, product texture, colour, quality and gives customers accurate expectations, that they will receive a product that looks like the items on the website.
So many companies invest in their photography, its important to the psychological aspect of wanting and aspiring. Alright photography is never good enough and will never say professional.
Your brand needs to stand out in a fast online market place.
I’m able to take a variety of photographs depending on the requirements of the brands style, marketing literature, website etc. Photography such as pack shots predominately on white for Shopify/Amazon/e-commerce, lifestyle in-situe shots for marketing and product range shots for sale sheets and other documents.
Brand portraits
Sometimes your product isn’t an item as such, sometimes its you – the person, the maker, the craftsperson. When a customer first interacts with your website they will make several assumptions, as the business owner you want them to have the best first impression of you. A professional portrait or ‘at work’ photos that represents your brand, and how you want to be perceived can work wonders and can give customers that all important introduction.
Venue Photography
As part of your product you may have a premises such as a cafe, bakery, restaurant, salon etc. You may want new photos to refresh your website or for a new brochure. When your product is a venue or a building then its important to show it in its best light, the little details, the food, dressed and being used, you want the customers to feel welcome without ever stepping foot inside the door, to feel at ease and visualise themselves there.
For more information on my services, get in touch for a quote.
